The Ultimate Guide to LinkedIn Image Sizes

First impressions matter—especially on a professional platform like LinkedIn. Whether you are building a personal brand, recruiting top talent, or driving B2B leads for your company, fuzzy, awkwardly cropped, or pixelated images instantly undermine your credibility.

Because LinkedIn dynamically resizes visuals across desktop and mobile screens, using the correct dimensions ensures your graphics stay crisp and impactful. This complete cheat sheet covers every official LinkedIn image size to keep your profile and feed posts looking sharp.

1. Personal Profile Images

Your personal profile is your digital business card. Getting these two foundational elements right sets the tone for your entire professional presence.

• Profile Photo: 400 × 400 pixels (1:1 aspect ratio)
  • Details: While LinkedIn displays your photo as a circle, you should upload a high-resolution square image. Keep your face centered and filling most of the frame, and stick to a maximum file size of 3 MB.
• Background Banner (Header): 1584 × 396 pixels (4:1 aspect ratio)
  • Details: This is prime branding space. Keep in mind that your circular profile photo sits over the bottom-left corner of the banner on desktop, so avoid putting crucial text or logos in that lower-left quadrant.

2. Feed Post Images

When sharing single images or updates directly to the LinkedIn feed, you have three primary orientation options depending on your content strategy:

• Landscape (Link Previews & Banners): 1200 × 627 pixels (1.91:1 ratio)
  • Best for: Sharing external blog links, press releases, or broad landscape graphics. It is LinkedIn’s traditional format.
• Square (Standard Feed Posts): 1080 × 1080 pixels (1:1 ratio)
  • Best for: Infographics, quote cards, and general announcements. It is the safest “all-rounder” that looks uniform across both desktop and mobile feeds.
• Portrait (High-Engagement Posts): 1080 × 1350 pixels (4:5 ratio)
  • Best for: Maximizing screen real estate on mobile devices. Because mobile users make up the vast majority of traffic, portrait posts command longer view times and typically drive higher engagement.

3. Company Page Branding

If you manage a business page, the dimensions shift slightly to fit LinkedIn’s corporate layouts:

• Company Logo: 400 × 400 pixels (minimum 268 × 268 px)
  • Details: Renders cleanly in search results, notifications, and follower lists. Use a square image with a solid or transparent background rather than stretching horizontal text logos.
• Company Cover Banner: 1128 × 191 pixels
  • Details: Unlike the tall personal banner, the company banner acts as a sleek brand strip. Keep designs clean with minimal clutter.

4. Specialized Content: Articles, Carousels, & Video

• Articles and Newsletters Cover Image: 1920 × 1080 pixels (16:9 ratio)
  • Details: Appears prominently at the top of published LinkedIn articles and newsletter editions.
• Carousel / Document Slides (PDFs): 1080 × 1080 pixels (Square) or 1080 × 1350 pixels (Portrait)
  • Details: Document uploads display smoothly slide-by-slide. Keeping dimensions consistent prevents awkward white-space borders.
• Video Specs: 1920 × 1080 pixels (Landscape 16:9) or 1080 × 1080 pixels (Square)
  • Details: MP4 format is heavily recommended, with file sizes capped at 5 GB and lengths ranging up to 10–15 minutes.

Quick LinkedIn Image Size Cheat Sheet

| Asset Type | Recommended Dimensions | Aspect Ratio | Max File Size |
| :— | :— | :— | :— |
| Profile Photo | 400 × 400 px | 1:1 | 3 MB |
| Personal Banner | 1584 × 396 px | 4:1 | 8 MB |
| Feed Post (Landscape) | 1200 × 627 px | 1.91:1 | 5 MB |
| Feed Post (Square) | 1080 × 1080 px | 1:1 | 5 MB |
| Feed Post (Portrait) | 1080 × 1350 px | 4:5 | 5 MB |
| Company Logo | 400 × 400 px | 1:1 | 4 MB |
| Company Cover | 1128 × 191 px | ~5.9:1 | 3 MB |
| Article Cover | 1920 × 1080 px | 16:9 | 10 MB |

Pro-Tips for Perfect Uploads

1. Choose the Right File Format: Use JPEG for photographs and complex color gradients to keep file sizes low. Use PNG for graphics containing sharp text, UI screenshots, or transparent logos. LinkedIn also supports modern WebP compression for feed posts.
2. Mind the File Limits: LinkedIn strictly caps single photo uploads at 5 MB for feed posts. If your export tool spits out an overly massive file, compress it beforehand to prevent upload errors.
3. Design for Mobile First: Because over half of LinkedIn’s active users browse via mobile apps, always check how your images look on a smaller screen before hitting publish. Avoid cramming text into the extreme edges of your graphics.